About
Technical depth without the technical theater.
I’m Dominic Gassman, founder and principal consultant at Primo Studio. I have spent more than 15 years moving between the code, the data, the client conversation, and the business decision.
That range is the point. I can diagnose a workbook, question the logic behind a metric, present the result to leadership, and build a solution that the people doing the work can maintain.
Based in Kansas City. Built to plug in quickly.
Direct access to the person doing the work. No junior handoff. No oversized platform sale. No six-week discovery process before anything useful happens.
How I work
A senior partner who can move from context to action.
Get context fast
Understand how the business actually operates before prescribing a tool or rebuilding a process.
Preserve what works
Improve the useful parts of the current system instead of forcing a clean-sheet rebuild when one is not necessary.
Build for real users
Design around the people, timing, constraints, and decisions that exist outside the spreadsheet.
Make the logic visible
Document assumptions, decisions, validation, and handoffs so the solution does not become another black box.
Communicate clearly
Translate technical complexity into a recommendation, a decision, or a next step that leadership can act on.
Leave it stronger
Deliver a cleaner process, a reliable output, and enough structure for the business to keep moving after the project ends.
Need someone who can hit the ground running?
That is exactly what Primo Studio is built to do.